The strategy is not inherently difficult. The best strategy is simple, insightful and with a clear message. However, what is difficult is to make choices and to implement the strategy.
Successful organizations need to simultaneously optimize core activities as well as find new opportunities for growth.
“A winning strategy is an integrated set of choices that collectively position your company in the industry. It is the key to creating a competitive advantage in relation to competitors and delivering superior financial returns”
Roger Martin